A self-paced course on turning scattered customer data into a governed, usable foundation for marketing, product and service teams. Six modules cover building a data strategy around business use cases, selecting and scoping a customer data platform, designing the event and identity model, connecting sources and handling consent, activating audiences in downstream tools, and running governance and measurement once the platform is live.
Written for marketing technologists, analytics leads, data engineers and product managers who are asked to own customer data across a business. Tech Skills Library is independent and issues no certification, credential or licence.